Social media platform TikTok has launched the TikTok Shop in the United States as a new way for people to find and shop for products on the app.
TikTok Shop will bring shoppable videos and TikTok Live streams directly to users’ For You feeds, giving brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app. TikTok Shop combines community, creativity and commerce to create a seamless shopping experience for customers based on their interests, said the company.
TikTok Shop offers:
- In-Feed Video and TikTok Live Shopping: Tagged products can be shopped directly from videos or Lives in the For You feed.
- Product Showcase: Consumers can browse product tiles, read reviews and purchase directly from a brand’s profile. Businesses can curate custom product collections directly on their profile pages.
- Shop Tab: Businesses can display their products on a product marketplace where customers can easily search and discover promotions. Recommendations are showcased via product listings and shoppable content and customers can manage orders, all within a single tab.
- Affiliate Program: Creators can connect with sellers through commission-based product marketing opportunities.
- Shop Ads: TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops for consumers’ discovery.
- Fulfilled by TikTok: A new logistics solution lets merchants focus on their products while TikTok Shop stores, picks, packs and ships sellers’ products to customers.
- Secure Checkout: TikTok works with trusted third party payment platforms to faciltate transactions in a quick, secure checkout process. All TikTok protected US user data is stored in US and managed by USDS.
TikTok is also offering more services with partner integrations:
- Commerce Platform Partners: TikTok offers merchants the tools to connect directly from their commerce platforms. Shopify merchants can manage their TikTok Shop directly from Shopify through the TikTok for Shopify App. TikTok also offers direct integrations with WooCommerce, Salesforce Commerce Cloud, BigCommerce and Magento. Merchants may also integrate with connector apps such as AfterShip, Silk, SKUIQ, CED Commerce and ShoppeDance.
- Multi-Channel Partners: For merchants running omni-channel businesses, TikTok is partnering with multi-channel platforms including Channel Advisor, Feedonomics, Productsup, Pipe17, GoDataFeed, SellerCloud, Linnworks, ChannelEngine, ShoppingFeed and Cymbio.
- Additional Apps & Services: Creators and sellers can also choose from apps such as Zendesk, Gorgias and 1440 for customer service; Printful, Printify and NovaTomato for print-on-demand merchandise; Yotpo for reviews; and shipping with WeeBee, Flowspace and Easyship.
From discovery to purchase, TikTok is committed to providing a safe and secure environment that allows their community to shop with confidence, the company said. All product listings must adhere to TikTok Shop policies and community guidelines or they will be removed.
Merchants and sellers can sign up for TikTok Shop today at https://seller-us-accounts.tiktok.com/account/register.
