StoreBound announced its Dash brand partnered with FitMenCook founder Kevin Curry to create and market kitchenware designed to inspire and simplify healthy cooking.
Curry’s FitMenCook nutrition- and wellness-focused food blog has more than 2 million followers. The Fit Cook x Dash collection, backed by bilingual recipes and clever tips from Curry, includes three key kitchen items, each priced to retail at less than $50 and offered four vibrant colors.
An olivewood salt cellar for storing salts, seasonings and spices featured Curry’s signature phrase, “Eat Happy and Be Well/Comer Feliz y Estar Bien.”
A 10-inch enameled carbon steel skillet, stovetop and oven safe to 500-degrees Fahrenheit, requires no pre-seasoning, according to StoreBound.
A stainless steel lunch box is leakproof and it comes with a removable silicone insert that works as a divider for sauces, dressings and sides, according to StoreBound.
“Fitness is a lifelong journey and life is too short to eat boring, bland food just to be healthy. I partnered with Dash because they’re grounded in the belief that cooking healthy should be fun and easy,” Curry said. “Taking small steps every day to live a healthier life can make a big impact. We both believe in inspiring people to live more balanced lives through cooking at home.”
Evan Dash, StoreBound CEO, said, “We could not be more excited to partner with the one and only Kevin Curry on this incredible collection. We believe cooking healthy does not need to be a chore and should be approachable and fun for everyone. No matter where the new year takes us, we can help inspire everyone to kickstart or continue their healthy living journey.
