Spotlighting a development that could benefit the home coffee brewer and accessory business, market research company Numerator reported rising at-home dry coffee sales and a drop in coffee spend at limited service restaurants.
At-home dry coffee sales are ahead 6.5% versus the previous year, while consumer coffee spend at limited-service restaurants is down 4.6% for the same period, according to Numerator. Coffee pods comprise the majority, 1t 62%, of the dry coffee spend, followed by dry grounds at 33%, the market researcher noted.
Consumers are spending 19% more per unit on the dry coffee category and per unit, but they are buying 7% fewer units, according to Numerator.
Boomers increased their limited-service restaurant coffee trips by 2.7% during the past year, while Gen X (-8.9%), Millennials(-22.3%), and Gen Z (-18.9%) all decreased their trips, Numerator reported. Boomers comprise 80% of all coffee pod spending, while Millennials comprise 36% of limited-service restaurant coffee spend, Numerator added.
