by Mike Duff | Nov 29, 2023 | Retail Articles
Walmart is debuting “Add to Heart,” said by the retailer to be a first-of-its-kind shoppable, social-media RomCom series featuring holiday gift items. Walmart said it regards the 23-part, shoppable series initiatives as an opportunity to create a connection with...
by Mike Duff | Apr 24, 2023 | Retail Articles
Although only a small part of the larger retail environment so far, social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025, according to market researcher Mintel. The U.S. sector is...
by Mike Duff | Sep 8, 2022 | Retail Articles
Qurate Retail Group has named Soumya Sriraman president of streaming for the company as it announced that its HSN banner has expanded livestreaming and video storytelling to YouTube TV. Sriraman was head of Prime video channels at Amazon prior to her move to Qurate,...
by Mike Duff | Jul 20, 2022 | Retail Articles
YouTube and Shopify are partnering to give more online stores access to live and video shopping tools. In a blog post, David Katz, vp, product management, YouTube Shopping, stated that the social media network continues to develop ways to connect businesses and...
by Mike Duff | May 16, 2022 | Retail Articles
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
