Walmart is debuting “Add to Heart,” said by the retailer to be a first-of-its-kind shoppable, social-media RomCom series featuring holiday gift items.
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Walmart Partners with NBCUniversal for Shoppable ‘Below Deck’ Episodes
NBCUniversal and Walmart are working together to give fans of Bravo’s “Below Deck Mediterranean” a chance to shop goods inspired by the show on the Peacock streaming service as they watch.
Walmart Scheduling Shoppable Content with TalkShopLive
Talkshoplive, a streaming, social buying and selling platform, is working with Walmart on a regularly scheduled shoppable content series.
Albertsons Teams with Firework on Shoppable Video
The Albertsons Cos. has struck a deal with Firework, a short-form video platform that supports shoppable, livestream video, to transform its digital offerings, bringing online shoppers a new browsing and purchasing experience.
Amazon’s Extended Black Friday Tops Year-Ago Promotion
Amazon declared that its extended Black Friday and Cyber Monday holiday shopping event, which kicked off November 17 and continued through November 27, was the company’s biggest ever compared to the same 11-day period ending on Cyber Monday in previous years.
The Gen Z Housewares Consumer Came Into Focus This Holiday Season
Generation Z continues its emergence as a primary consumer segment, and, as the group approaches the holidays, it is demonstrating some distinct preferences that can translate to opportunity.
Target Spotlights Housewares Holiday Gift Values
Fun and value are a big part of Target’s approach to the 2023 holiday season with advertising that features a playful spin on holiday moments and a range of potential gifts for less than $25.
Amazon Sets Black Friday, Cyber Monday Sales Events
To get another early jump on the holiday season after its October Prime Big Deal Days promotion, Amazon has announced that its Black Friday selling event will begin on Friday, November 17.
Amazon Features Martha, Ayesha Among Prime Bargain Days Deals
When Prime Big Deal Days launch on October 10 at 3 a.m. eastern time, Amazon will provide a vast variety of value propositions, including favorite home products from Martha Stewart and Ayesha Curry in its presentation of celebrity brands as well as rotating discounts dropping as often as every five minutes.